Froogle gets totally boring name
C’mon, Google Product Search? I’m sorry, but Froogle was such a better name, and what’s more it reminds users that the company has a sense of humor, and isn’t some massive, homogenous, internet supergiant. Can’t we have Froogle back optionally?
I'm an editor and technology critic in the midst of founding a new web startup:


I agree, Froogle made more sense. It was easy to remember and easy to type in. “Google Product Search” is so very pedestrian.
So that’s what happened! I was Googling for some SAS controllers his afternoon and going absolutely nuts wondering where the Froogle link had gone, finally I just typed in Froogle.com.
And it still says Beta!
[...] Froogle gets totally boring name ยป Ryan Block (tags: google froogle) [...]
Sounds like the kinda name that the Microsoft of yesteryear would have chosen. Lame.
BTW, guess where I am? Sitting in a freaking queue in the Apple London store waiting to be seen about my fourth MacBook with stained wrist rests. The bluetooth – which I thought was fixed – is broken again. I got my Mac back 3 days ago from repair #3…
Yeah, and they’re also totally throwing away their brand recognition on this one. I mean, Google has actually become a verb!
Ask even non-computer-literate people what Froogle is, and I’m sure they would tell you it had something to do with Google. What a waste of a cool name.