Netflix GameFly
I’m currently a subscriber of both Netflix and, as of recently, GameFly. I have to hand it to ‘em — while BlockBuster Online does have an interesting twist on the mail-a-DVD scheme, allowing you to return and exchange titles at local stores, it’s really GameFly that took the media-by-mail model and made it interesting. Still, despite the fact that they serve up totally different content, I’m just not sure GameFly’s going to be able to keep me as a customer; having experienced Netflix’s best-in-breed service, it’s really difficult to imagine sticking around. Shall we compare?

With Netflix you get three movies at a time for $18 per month (or two for $15); GameFly charges $22 for two titles and $29 for three. Granted, I know games can cost between 2-3x more than your average DVD, but the perceived cost difference is pretty great. With one service you get two discs for $22, the other you get three discs for $4 less. Also unlike Netflix, which has distribution centers all over the country, I won’t get my GameFly title for at least four or five days after mailing it since I’m two mail-days away from GF’s LA-based distro center. Worse still, GF is frequently out of popular titles (something that really shouldn’t be a problem, considering how few titles it actually has to stock compared to Netflix), and that I’ve seen its system not ship me anything while waiting for the very next title on my “Q” to become available. Frankly I just don’t see how GameFly will be able to compete if/when another games-by-mail service muscles onto the scene. With any luck, that service would be run by Netflix, and be made available as a simple account upgrade. A boy can dream, can’t he?