John Heilemann’s amazing piece on Jobs
NY Mag’s cover story on Jobs is a sincerely brilliant piece whose author, John Heilemann, caused me to reflect for a moment about why I love doing what I do. Granted, it’s pretty difficult to make a bio about Jobs boring, but I’m not talking about the subject matter driving the piece here, I’m talking about lines like this:
“Act Three (1997–2007) is ‘The Resurrection’: [Jobs's] return to Apple and its restoration, the efflorescence of Pixar and its sale to Disney, the megabillionairehood, the sanctification as god of design and seer of the digital-media future. … any cultist claiming that the Mac’s revival is what’s behind the stratospheric ascent of Jobs and the company must be on drugs. The rocket fuel propelling that development has plainly been the iPod. … At the launch at Apple’s headquarters in Cupertino, California—for which the invitations teased ‘Hint: It’s not a Mac’ — Jobs deployed his best P.T. Barnum juju.”
P.T. Barnum juju? Very nice, John — want a gig?
Co-founder of


That might be nice writing style for a flowery, gothic novel. When I read news, however, I like it concise. Writing doesn’t have to be dry, but it should be readable.
Yeah, that’s precisely why we keep our news as brief as it needs to be. But I’d hardly call this piece news!
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Jobs describes taking LSD as “one of the two or three most important things he has done in his life” in John Markoff’s book.
Now, John H – *who’s* on drugs?