Geeks vs geeksI don’t have a ton of time to get into the storied history of Wired’s year-and-a-half-in-coming profile of Engadget vs Gizmodo, but suffice it to say they spent the better part of five pages taking the typical, obvious angle (ZOMG IT’S LIKE A FRAT WAR WITH GADGET BLOGS LOL), missing the real story right under their noses: that we were right there redefining the face of tech media, and everyone — CNET, NY Times, even Wired — had to change up their game to adapt. (Most of them only did so too late, which is part of the reason why we wound up on top.) But that’s not really as fun as getting David Pogue to comment on blogger gaffes and his perceived immaturity of the medium. That’s not to say the thing was a complete wash, there’s some worthwhile stuff and I think they kind of got a bit of the essence of both publications, but I just find all this rivalry stuff so passé. It’s really not all it’s cracked up to be, believe me.

Anywho, aside, for those interested in hearing me ramble about what’s up with Apple doing music subscriptions, I’ll be on G4′s Attack of the Show tonight. See you there!