Profiled in Wired, on G4 tonight
I don’t have a ton of time to get into the storied history of Wired’s year-and-a-half-in-coming profile of Engadget vs Gizmodo, but suffice it to say they spent the better part of five pages taking the typical, obvious angle (ZOMG IT’S LIKE A FRAT WAR WITH GADGET BLOGS LOL), missing the real story right under their noses: that we were right there redefining the face of tech media, and everyone — CNET, NY Times, even Wired — had to change up their game to adapt. (Most of them only did so too late, which is part of the reason why we wound up on top.) But that’s not really as fun as getting David Pogue to comment on blogger gaffes and his perceived immaturity of the medium. That’s not to say the thing was a complete wash, there’s some worthwhile stuff and I think they kind of got a bit of the essence of both publications, but I just find all this rivalry stuff so passé. It’s really not all it’s cracked up to be, believe me.
Anywho, aside, for those interested in hearing me ramble about what’s up with Apple doing music subscriptions, I’ll be on G4′s Attack of the Show tonight. See you there!
Co-founder of 
That’s fine, let WIRED use the “frat boys with gadget” angle, you need to save the real story for yourself and Pete Rojas in order to author a proper book anyway.
Hey Ryan,
Gavin from AOTS here. Just read the Wired article and I totally agree with you. It’s fascinating to see Wired kinda go least common denominator on the whole thing.
Keep up the awesome work and thanks for coming on the show (again!).
-G
I read the article last night, it was informative and cast a good light on your and your organization. Nice pic, too. I did pick up on the weight that your (and GM’s) sites have in the industry. Not quite to the power you mention above, but it trickled through the rivalry focus a little.
I think Wired is angling more towards gamer-y readers anyway. The colors, design, wacky, sometimes confusing, infographics- people who really love the WWF nature of the biz. Any publicity is good publicity, right?
Despite your blog post a few days ago, I do think this falls into the “there is no bad publicity” category. While the typical Wired reader is likely aware of Engadget, those that weren’t definitely are now.
I don’t think it’s bad publicity, just trite journalism.
Yes, right, I did not mean it was bad publicity, per se, only that this might be a case where no matter what they write, it is likely all good for Engadget.
BTW, entirely OT, I am getting into the Engadget HD podcast now that I have a new TV, and wanted to let you know that the guys do a good job. Almost up to your’s and Peter’s standards. You should consider doing a weekly podcast with Veronica, it would be an instant hit!
Ryan,
Choosing to stay out of/above it while Gizmodo attempted (poorly) to justify their behavior yet again, came off good for you. I stopped hitting Gizmodo a while back. Still, I was glad I read the piece. The more I hear about them the more they sound like a sideshow spun out of control. Amusing to watch maybe, but their days of being taken seriously are behind them.
Ew, G4? You’re better than that.
Ryan,
You might want to avoid using words like “passé” and “trite” if you don’t want to come off as an elitist. You have done a good job maintaining a professional attitude towards the issue, don’t ruin it with your voice and verbiage on your own blog.
Give ‘em hell, Block. The article rocked!