Does Twittering mean you blog less? The answer might surprise you.
The other Twitter-related post I’ve been wanting to write lately regards the correlation between the decline of “regular” blogging (which I’m now referring to as macroblogging), and microblogging (specifically, Twittering). Ask anyone with a blog that also spends time Twittering, and they’ll likely tell you that as their microblogging has gone up, their macroblogging has gone down. That’s definitely been my take — I’ve been Twittering a lot more in the last six months, and I feel like it’s has a substantial impact on the volume of posting on my personal site.
So I decided to plot the numbers to prove the theory that Twittering was, in fact, causing my personal blogging to atrophy. I had a very clear image in my head of what the two lines would look like: the blog would be trending down ever so slowly, taking nosedives during busy months, while the Twitter line would be going up pretty fast. So you can imagine my utter surprise when I hit the render chart button and the following showed up.

Although it’s obvious that my microblogging activity has exploded over the past few months, I absolutely was not expecting to find that as each activity goes up or down, the other almost always moves with it in parallel. Clearly it’s not always directly proportional (as most dramatically evidenced in this March’s spike), but that’s easily attributed to the ease and speed of microblogging vs. writing a full blog post — which is probably what led to the assumption that one affected the other in the first place.
So totally counter to that intuition, it would seem that, at least in my case, microblogging and blogging are not at all in opposition. If anything, both are probably just tied to the total amount of free time I have at my disposal. Hopefully others will chart their respective micro/macroblogging output so we can see if this revised theory of blog-atrophy actually holds true.
P.S. -Big ups to Twitterholic for spying keeping track of everybody’s Twitter usage.
Co-founder of


ooo, I’m so doing this next week! but yeah, I think the correlation will hold.
thanks for graph Ryan. VERY interesting results. I’d love to see if more people are seeing silat trends.
I’ve realised that Twitter inversely relates with my rss reader rather than blogging. I used to read 100+ items a day, now it’s down to about 60. The spare time’s all on Twitter. I still blog as regularly as I used to.
I don’t see any problem if Twitter cuts into someone’s proper blogging, I kinda see as a distiller. Not everything warrants a 1000 word, formally written blog post. If a blogger does 140 characters of what he thinks may be a good post subject, and he gets lots of replies and re-Tweets, then uses that feedback to graduate the subject, great, yet another use for Twitter.
I would only be concerned if Twitter cut into your extremely entertaining Engadget posts, which are frequently the highlight of my day at work ( The upcoming 3G iPhone launch hourly posts covering the madness FTW! )
Blog: here are my thoughts on __________.
Microblog: hey, I just noticed _________.
does anyone know about _________?
I am very frustrated with ________.
I just did ____________ and it was cool/not cool.
The downside if Twittering replaced blogging is that it could prevent that occasional “sit down and organize my thoughts on a subject” process. Might we not slowly become more disjointed and fragmented in our approach to things? This may be allocating too much significance to a simple process, of course.
Ryan, what caused the huge spike in March, and then the big drop-off in April?
thanks.
Hard to say, I probably just had a little more free time in March. But looking at the bigger picture, the ultimate difference between March and April is really only just a couple of hours of actual time spent Twittering or blogging.
I’ve found that twittering means I use my google reader less, but blog about the same. The time spent on each piece however is much reduced.
Not blogging less at all. It’s actually helping me to blog more. I just have less time to blog for other reasons that are completely unrelated to Twitter.
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